Did you know that more than 40 percent of online transactions happen through mobile devices? The importance of mobile phones for influencing the audience is off the charts. If you, as a business owner, want to compete at a high level and engage with your customer base, mobile SEO is something you need to invest in. Let’s briefly discuss the term and then give you some tips for running a mobile-friendly SEO campaign.
What is Mobile SEO?
Mobile SEO can be classified as the process of optimizing your website to make it more feasible for customers who use mobile devices to access them. Besides that, with SEO for mobile devices, you need to focus on functionality, visualization of the pages, etc. on mobile devices. The effective page or content on the web should be visible and easily accessible for the audiences regardless of the screen size and all that. Users need to get a positive website experience while they click on your page from both mobile and desktop devices. This should be one of your mottos while constructing the digital marketing strategies for your next projects.
As you probably know, the usage of mobile phones has increased drastically, and most of the consumers are now using their mobile devices for purchasing different products and services. So, the suppliers need to consider this aspect and practice mobile SEO. Perceptions are essential for customers, and if they do not like your page speed, design, and functionality, at first sight, they will grow negative perceptions toward your business. That is why the importance of search engine optimization for mobile devices cannot be overlooked. If enterprise owners want to keep loyal customers and increase engagement, they must focus on this aspect of digital marketing. As we discussed the meaning of the term, let’s find out why it is essential to focus on mobile search engine optimization practices.
Why is it Important?
We already talked about some of the critical aspects of why mobile SEO can be helpful for your business, now let’s look at some statistics and see how they help.
Over 70 percent of the internet time is spent on mobile phones.
While users browse online, they tend to use mobile devices instead of desktop computers. If you want to have a strong online presence, you need to focus on mobile practices. Adaptation is vital for growth. If you cannot adhere to the modern standards of mobile Search Engine Optimization, unfortunately, you cannot operate successfully.
According to MOZ, over 75 percent of the users tend to return to the mobile-friendly websites after their first visit.
Only if your website can create a positive experience for the user, you will have a chance to get that user back. That is how it goes according to the statistics. Those users are very important for the future of your business. Let’s say you have a dropshipping site in which you sell bags. Whenever users click on your site to see the product list, it takes them several seconds, and most of the time, the site lags. Those users will not return to your site when they face these types of issues. So, they will go to the competitor sites, and you will lose your customer.
Mobile Friendliness can affect users’ opinion about your business
It is obvious that the user experience is vital for your business. If they had a positive experience on your site, they are more likely to return to your site because of the positive perceptions. By having a mobile-friendly website, you can ensure that you rank higher than your competitors. It can help you with building a loyal customer base as well.
67 percent of the target audience is more likely to buy from the mobile-friendly website.
According to MOZ, over 60 percent of the customers buy products with their mobile devices, and they prefer mobile-friendly websites. By using effective mobile SEO tactics, you can:
- maintain high profit
- earn more conversions for your enterprise
- and increase website traffic for your site.
Best Practices that you can employ for effective Mobile SEO Strategies
Improving Website Load Time
It is one of the most critical and integral parts of the mobile experience. While users decide to use the web for accessing any information, they aim to get it as soon as possible. If you cannot provide them with a fast loading website, then users will automatically bounce off your site. How to access the page load speed?
There are several tools that can be helpful for you to see the page load speed of your website on mobile devices. For example, you can use Google Pagespeed Insights for precise measures. With this tool, you can get an insight into the performance of your site. It would be helpful to see on which page it performs fast and where it lags. If you do not have a technical background and are not capable of writing codes, the best solution for this problem is hiring a virtual assistant or digital marketing company to help you with the issue.
Integrating Responsive Designs
It is another crucial aspect that can help you to make a better effort in building a mobile-friendly website. Online marketing experts suggest responsive design because by utilizing it, you can ensure that the posts, updates, and any other news that you post on the site are adaptable on any device. Whether the users choose
- desktop computers
- mobile phones
responsive design helps you to provide them with a better experience. The responsive design of the site allows your audience to scroll down on the pages easily. Besides, it helps them view your website correctly. The information that you provided on your site can be more accessible and readable by employing responsive design as a part of your mobile SEO strategies.
Focusing on User Experience
The next strategy that you need to employ is the user experience. This matter goes hand in hand with a responsive design. While responsive design helps you to provide users with accessible information, by adding extra features, you can considerably improve the user experience. You need to ensure that the font size along with other details are optimized. In addition, it is important that users who access your website through mobile devices can read the content easily. Adjusting the font size is an excellent way of improving user experience.
Implementing an Easy to Use Navigation Bar
Navigation plays a crucial role in the user experience. You need to make sure that it is not challenging to use, and customers access information quickly. Mobile SEO suggests that using mobile-friendly navigation for your site can help users to understand the website better. You can utilize drop-down menu to make it simple.
Creating Mobile-friendly Content
It is another great tip that can be helpful for you. What is mobile-friendly content? It is the content that consists of less wordy sentences and short paragraphs. As the smartphone screen is relatively smaller than the PC screen, it would be more pleasing for users to read or skim through the posts that you wrote.
Mobile SEO is significant for improving your website traffic and growing the business online. If you want to build your business up through organic traffic and SEO practices, you need to consider the mobile usage factor as well. Start to think about the mobile search engine optimization plan and use these strategies to create a better experience for your audience.