Why Are Logos made? It is because they need to identify. Through the usage of various images, symbols, icons, and marks logos designed to identify a service or a product that companies offer. Logos need to represent the brand. We have so many logos in the market, and it is hard to define which one is average, great, or bad. What makes the difference? What aspects make your logo represent your brand? This article aims to find out the answers to these questions and show you the essential features of the best logo designs. Designing a logo is indeed a little challenging task let’s look at several examples of best logo designs and see why they are useful.
Best Logo Designs that Conveys the Essence of the Brand
A logo of the brand needs to include an honest impression of the business philosophy and convey the idea that specifies why your brand is unique. A meaningful logo needs to include the brand’s philosophy, and these types of logo designs instill confidence in its target audience. So, logo designers need to focus on the brand itself, understand it, and then jump into the pool for designing. Audiences should know about brand identity and values so that they have a favorable view of the services, the products that you offer. Building a brand identity that is relatable to your audience would lead to more advantages for designing a logo. Not just the brand personality but also customers should be the focus whenever logo designers are drawing or creating a logo.
Your approach should be based on the ideas that you get from understanding your target audience’s needs. Alina Wheeler, who is the author of the famous book “Designing Brand Identity,” analyzed Amazon’s logo and explained why it is so effective on her speech back in 2017. She suggested the Amazon logo design as an example because it has an excellent representation of the target audience. It is simple black font letters though there is a critical element that defines Amazon’s logo, and that is the orange arrow. That arrow starts from A (first letter of the word) and goes to Z (Fourth letter). The meaning behind this idea is that Amazons offers friendly customer service for its clients and connects all of them from A to Z. The second intention and purpose is that Amazon provides every possible or needed thing from A to Z.
The appropriate style choice is one of the ways that graphic designers need to utilize on their work. Let’s look at five types of logos and see why they can be helpful.
A wordmark a type of logo design service that intends to put the company, brand’s name. Wordmarks are the perfect choice for businesses that just started to operate. They can influence audiences and make your brand name memorable and widespread. As you probably know, recognition and awareness are significant for business. Wordmarks do not contain anything other than a brand name, they cannot be distracting, and they solely identify your company, product. To match the personality and identity of your brand, you need to keep an eye on the color choice as well. For instance, Oreo Lays and such companies use this method for their logo designs.
Brand marks are one of the favorite ways that graphic designs like to use for depicting the brand without any words. Through the usage of symbols or images, brand marks are created to catch the audience’s attention. It is not a good idea to use brand marks for small businesses or startup companies because this strategy is only suitable for globally known companies as they do not need any words or characters to identify themselves. Many of these brands used the best logo designs in the form of combination marks at first, after getting recognition from large audiences, they switch to brand marks. For example, Ferrari, Mercedes, Microsoft, NBC, Adidas, and Shell are among those companies.
Combination marks are more flexible than brand marks, and they are suitable for starting a business. While designers incorporate texts with images or symbols, it gives the audience more insight into the brand. For the record, 56 percent of the top 100 companies in the world use combination marks. That shows its importance and defines it as one of the best logo designs that we have today. For example, Shell NBC and Adidas are among those companies that use combination marks.
Emblems are like combination marks because they incorporate text with specific images and illustrations. The main difference is that illustrators put texts inside the logo while they design. If you want to create the best logo designs and your focus is on emblems, make sure to check out the size of the logo, and how readable, understandable the text is an insider of that logo. Labels should be bright and visible for audiences. For instance, Starbucks Coffee, Pepsi, and Paramount Pictures use this design sample for their brands.
Letter marks or monogram style logos are the ones that simplify company name and writes abbreviations on the logo. Letters and initials are the main focus of Photoshop designers whenever they work on this type of logo. Several companies use this type of logo for their brand awareness campaign and put them on their products. For example, HP, CNN, KFC, GAP are among those businesses.
Business Name is a Crucial Aspect When it Comes to Logo Design
What is a powerful logo? What they need to show customers. A powerful logo design needs to complete a story about your products or brand with one image. Household name brands do not need this type of design because it can lead to complications. The logo design services and designers should focus on making it bright and include solely brand name. It is not recommended to put tags, addresses, or any other details about the company on the logo designs. Though they can focus on the brand name and try to catch the attention of the audience with that. That is why we recommend using your brand name, just like most of the best logo designs have on their interface. You need to avoid any other information or text on logos because it can create additional problems. For instance, you may need to resize the logo, or it can be challenging to read for customers.
Use Relevant Color Scheme
Color is an essential aspect, and it tells more about your brand identity. Companies can enhance Brand recognition through the usage of relevant colors. Colors can impact a customer’s emotions, behavior, and such aspects. That is why they are vital factors that contribute to the best logo designs. Web designers or logo designer needs to have an insight about color psychology. So that they can understand the intention of customers and choose relevant colors to the schemes of the logos. For example, the Tide logo consists of mainly Orange, which means, Determination, Energy, and Enthusiasm. Another example is the NASA logo design, which heavily uses Blue. Blue can be related to maturity, Intelligence, and trustworthiness in color psychology.
An effective logo design should consist of several elements, and it needs to match your brand personality perfectly. Aspects such as brand identity, business name, and relevant color choice are crucial, as we pointed out in the article. Make sure to create the best logo designs so that your brand can be noticed by your potentials who would have a long-lasting impression about your business.