In the digital age, keeping up with the competition is not easy. After establishing a business venture, your work is just getting started. There comes a need to stay relevant and, most importantly, become visible. Because Google takes 90.46% of the search engine market share worldwide, and 5.6 billion Google searches are made every day. It is imperative to use Search Engine Optimization (SEO) tools to make sure your website and services are the first things to come upon anyone’s search results screen. Since it would be impossible for a business owner to take care of such tasks among all of the things they need to do, the need for an SEO expert, not just an expert, but the best SEO expert comes into view. Keeping all of that in mind, below are some tips on hiring the best SEO expert.
Knowing what you are looking for to find the Best SEO Expert
Before you even start looking for an SEO expert, you should try to gather information on the subject at hand. Research topics that will get you acquainted with the position you are hiring. “What is an SEO?”, “What do SEO experts do?”, “Why do links matter?”, “Why does SEO matter?”, etc. Read guides that help beginners get familiar with SEOs.
Having somewhat of a more profound knowledge of the subject will ensure that when you do find an expert. This would even prevent a business owner from getting tricked in the future by unloyal employees. After comprehending all the information, you need to get started. Try discussing the project and ideas with different people in the industry. Every business can have its own needs. So forget the plan that a single type of SEO tool can fit all kinds of business ventures. After this small bump-start, you will be set on the course to find the best SEO expert!
Agency or Consultant?
A great nuance to look out for is choosing the wrong type of provider. There are SEO agencies, and then there are SEO consultants. Just for clarification’s sake, let’s look at the difference between the two. A solo consultant for SEOs or often called a freelancer. The freelancer is someone who works alone, prioritizing remote work over full-time employment. Freelancers are more focused on recommendations and strategy building to help companies with increasing their organic traffic. Because of the audit, most of the time, a consultant will not fix their finds or implement strategies they have built. An agency, on the other hand, is a mix of different employees. These employees range anywhere from account managers, writers, to strategists.
Some agencies will have SEO and pay per click (PPC) specialist groups to help with strategies like design and developments. Some larger agencies have account managers and junior employees. The service you are looking for depends on the abilities you have at your firm — skills like developers or those you can hire. While deciding on one of the two options, there are also two terms to keep an eye out for services and strategies. Some agencies will use these two words together when identifying themselves, or not brand themselves as either one. It’s key to knowing the difference between the two to make you succeed in the hiring process.
Finding someone with experience
Since SEOs can vary from business to business, finding the right one is the key. The industry you work in and the company you run will determine how effectively Search Engine Optimization will impact your business. The level of competitiveness in the search results page will also determine the time it takes for your business to see results. For instance, if you are a small local restaurant, you will need to make it into the map listings for queries. But if the business you run is an international one, then there will be lots of competition that also want to be on the first search results page.
As a result of this, you will need to find the best SEO expert who understands the type of business you run. So, he/she can help you rank above the competition. Hiring an SEO expert who has worked for a direct competitor for your business isn’t a good idea. No, he will not try to ruin your business. It’s just that your business would do better with someone full of fresh new ideas. If you hire an SEO expert who has worked for the competition, you will be copying a lot of old ideas from them, while the competition moves on to the next best SEO expert with newer ideas. You can also look for the best SEO expert through online services like an online virtual assistant (OVA) for a better listing.
Asking the right questions
When communicating with potential clients, it is vital to make sure that both sides are on the right page. If you have the right idea about what is it that you exactly want from that provider, then asking the right question will not be so hard. One point that is often overlooked by many companies when hiring SEO services is, making sure that the service providers style fits the work style your business has. You can come across the best SEO consultant or agency in the world, but if they function in a way that is different than yours, it will be a wrong way to start a long term relationship with them. Here are some things to look out for when meeting with potential SEO clients;
The interval of time to get reports about:
- the work that is done
- how often you will receive updates
- reports on your work
- what will be written in the reports
if there is a requirement for a minimum contract of 3 to 6 months. Also, keep an eye out for if the company also implements the work or do you need to find someone else to do it. The rates they have and the billing process are all information you should make sure you understand to avoid any frustrations down the road. Most companies are willing to negotiate critical points. Though, if after settling, some things do not satisfy your needs, move on because remember there are plenty of fish in the sea. With the points mentioned above, you will be one step closer to finding the best SEO expert that fits your needs!
After going through all of the above-mentioned advice, you have found the best SEO expert. You have somewhat already determined who you want to work with and are ready to sign the contract. But wait! Before you sign, there is one more thing to do. You might need to get references from past and current clients. If the expert does not provide you with any clients you can speak with, then that is a red flag indicator for you.
Emailing them, and getting in contact via phone is a good option. Some right questions to ask would be; “Where does the agency or consultant lack?”, “What are they good at?”, “Which sides did you enjoy most about working with them?”, “What kind of advice can you give me regarding working with them?”. There are so many questions that can be answered through such dialogue. Do not let any areas remain unlit for you because, in the end, you will be stuck with a contract and no progress and, most importantly, no money!