Companies or individuals cannot ignore SEO (search engine optimization) in 2020. Whether you own an online business or a land-based one, we cannot deny the fact that online presence is a critical part that can lead you to success. How can you build your online presence? The answer to this question is by prioritizing the best SEO tools and on digital marketing activities.
Somehow people underestimate the power of organic traffic even in today’s world. It is evident that you can generate leads with Pay Per Click advertisements, paid ads, display ads, and so on. Though, keep in mind that the audience may ignore those posts, just because they are advertisements. Business owners need to think like a common user to understand the customer base. You can analyze your habits regarding the product search or anything like that. As a few questions and define your practices about searching for something. For example, where do you start to search for something online? The answer is probably the search engines. You may come up with keywords regarding the subject that you are about to find, then you write it down and click to the search button. After that, the SERP page appears with millions of results.
Why SEO Tools Matter?
Around 67 percent of the general audience click to one of the first five appearing websites on that result page. What does it tell us? The case tells us the importance of utilizing the best SEO tools to be effective in online marketing. SEO experts can help you in a variety of ways to build organic traffic to your site. However, considering that you are not an online marketing expert, what can you do then? Fortunately, there are several choices when it comes to the best SEO tools to generate leads to your website. If you are unsure about choosing them or do not have enough information, keep reading because we are about to cover the best tools that can help you to improve your SEO.
Best SEO Tools That Are Available For WordPress
#1 Yoast SEO
For more than a decade, people have been using Yoast SEO plugins to improve their online presence. It is considered one of the best SEO tools, because more than five million websites installed and used it during that time frame. For ordinary people who do not have any technical background, this is a great option. Why? With Yoast SEO, you can create your XML sitemap easily without writing any code.
Advantages of Yoast SEO
There are several advantages to this tool. For instance, by installing Yoast SEO, you can avoid producing duplicate content. Those contents are tracked, and whenever Google finds it, they might penalize the website. Besides that, there are ready templates that you can use effectively. In those templates, you can see the length of the title, Meta description, focus keywords, and so on. You can analyze them with correct recommendations and edit them to make it more appealing for Google Search Engine Result Pages. There are two versions of this tool. You can always install the free version, though there is a premium one too. The cost of the Premium Yoast SEO tool is around $89 on a monthly basis. With premium Yoast SEO tool you will have additional features such as
- Ad Block
- Customer Support
- Suggestions concerning internal linking
- Page Previews by using different platforms
- Redirect management options for users
We recommend using the free version of the tool first. Later if you like it and find it practical for your digital marketing strategies, you can purchase the premium version as well.
#2 The SEO Framework
The SEO Framework is another great tool that you can use. This tool is great for small enterprises because of its simplicity and initial design. The interface of this tool blends naturally with WordPress. So, it gives you a feel like it is supposed to be here. Let’s look at the efficient features of the SEO Framework. There is a colored scale in this tool that can help you to optimize each of your posts for various search engines.
After you install the tool and are about to share your posts, the only thing that you need to do is to hover your cursor over the post and see the recommendations for each page on the post. The tool will give you suggestions regarding the improvements in your title, Meta description, keyword use, density, and more. The best Side of the tool is that it is free for everyone, and you do not have to worry about ads at all.
#3 SEO Squirrly
SEO Squirly is another excellent tool that we include on this list because of its compatibility and seamless design. It is especially handy for people who are not experts in SEO services. There is a feature which is called live SEO assistant, which helps users to utilize SEO suggestions by the tool. Let’s briefly explain the working mechanism of the tool. Imagine that you want to rank for certain keywords and start to write your blog post. While you are writing, you will see the instant suggestions and green lights, which will help you to incorporate that keyword with the blogpost. It is like having an SEO expert right beside you.
Whenever you did something that can negatively affect the result, this tool is urging you to fix it and explains it to you why you need to do so. The content report feature of the SEO Squirrly is a great tool that can help, especially for the entrepreneurs who outsource content writing. The SEO report can help the writers who work for your company by giving them additional insight into SEO guidelines, and so on. Besides this feature, with SEO Squirrly, it will be possible to analyze the content pieces of your competitors. You can see the progress in your competitors and try to analyze their approach to the case.
Strategy Assistant of SEO Squirrly
This feature of the tool is very useful for Focus Pages. The tool can give you new functionality and introduce you to new ways of doing SEO. By using a strategy assistant, you can get valuable tips about frameworks that can help you to rank on focus pages.
- Setting Assistant: This feature of the tool is great for you to change the setting on your website to make it more SEO friendly.
- Blogging Assistant: Without leaving your WordPress dashboard blogging assistant of the SEO Squirrly allows you to generate well-rounded articles.
- Keyword Research Assistant: By utilizing this feature, you can keep records, analyze the currently used keywords, and find out the suggestions regarding the better use of those keywords.
Overall, SEO Squirrly is one of the best SEO tools that you can try to improve your content marketing and SEO.
As an owner of the business, you need to prioritize the digital marketing campaigns, SEO per se. We recommend you to use the best SEO tools and plugins if you house your website on WordPress. There is no way for you to become an SEO expert overnight, and no one is expected to do so. Though, by utilizing these tools, you can effectively build your online presence and move on to become more successful.