In today’s digital marketplace, visual communication plays a vital role. The rewards that award brands that use creativity and innovation to deliver the right message can be quite significant. More people gravitate towards brands that use the right graphic design services. Irrespective of how great your product may be, if it’s not marketed in a visually appealing manner, it’s not going to hit the mark.
Luckily, it is easier today to find affordable graphic design services on the internet. Be it a company logo, website layout, infographic, or a unique concept you want to actualize; several different platforms provide the kind of graphic design services that used to cost a fortune. These platforms serve as the ideal places for anyone who is looking for great design on a budget.
Affordable Graphic Design Services Online
Canva is a free and simple to use graphic design service provider both for businesses and individuals. This site is so simple you can use it even without any prior graphic design experience. It is preferred by a large section of the content marketers, bloggers, small businesses, and social media activists alike. The platform offers free design tips for novices and mainly targets work, fun, and school.
The user interface of Canva is intuitive enough for non-designers to use and provides powerful tools that help create professional graphic designs. With these businesses can obtain graphic design services like magazine cover designs, presentations, marketing brochures, social media posts, posters, resume designs, animated illustrations and many more.
Canva supports teamwork through its paid team account feature called Canva At Work. Below are some pros and cons of this platform.
- Multiples template designed and pre-sized
- Meets most design needs through their free account
- Upgrade to a paid user at very affordable cost
- Most features are standardized with limited customization
- To resize images and template, you need to upgrade
Upwork, which was formally called Elance, is among the largest freelance platforms for graphic designers. As such, there are many different freelancers with different backgrounds and specialties that offer graphic design services. It’s relatively simple to use the platform.
To start simply create a public project, determine the budget, then sit back and watch expert freelancers apply. You also have the option to create a private job and invite your preferred graphic designers on the platform to use.
Below are some of the pros and cons of getting your graphic design services at Upwork:
- Choose between fixed and hourly rates
- Allows payment through escrow system
- Provide professional and good-quality work from verified graphic designers
- Has a review system for rating graphic designers
- Messaging system of the site could use some improvement
- Shoddy work isn’t covered by payment protection
- Passes high freelancer fees to clients
At this point, almost anyone who has any stake in the graphic design services industry must have heard of Fiverr. This platform is notorious for providing some of the most affordable graphic design services on the internet. It’s commonplace to find very quality designs that cost as low as five U.S. dollars. Especially graphic design services like business cards, display banners for ads, and logos.
As promising as this may sound, you need to be wary of graphic designers that offer services that sound too good to be true. Because usually, they end up being too good to be true indeed. You can’t thoroughly verify the originality and authenticity of a freelancer’s portfolio. Also, some freelancers can compile fake reviews. Therefore, you need to tread cautiously when dealing with graphic design service providers, whether they be in your city or on another continent.
Here are some Pros and Cons of the Fiverr platform
- Easy to navigate platform
- Apart from design services, there is a vast array of services available.
- Find thousands of graphic designers at one location
- Has dispute policy that allows refunds in some cases
- Have quite a number of amateur designers
- Quality of graphic design work can at times be unpredictable
Make the most of these affordable graphic design services
Though all three of these graphic design services are good, there are some platforms more suitable for certain types of design projects than others. Therefore, making the most of the platform will depend to a large extent on how you use it.
There are several other graphic design services out there. So whether you use these three, choose to work with a dedicated virtual assistant, or use any other services, the following rules will surely help you get your money’s worth.
Outline all necessary specifications in the project description
It is very unlikely you’ll request a design for an “ABC” industry and get a satisfactory result. For your graphic design project to meet your standard, your graphic designer needs to have all the details about the project.
You can’t provide too many details!
Though this may be true, it doesn’t mean you need to dive into the details like contrast ratios and color psychology. The designer also needs room to operate. Hence, here are some important specifics your graphic design project needs to have:
- Add any applicable market research
- Design samples that you like
- Company value, mission, and goals for the project
- Design samples you don’t like
- CTA, texts or copy that must be part of the finished design
- Where/how you intend to use the design (especially in the case of conversion-sensitive projects)
Prefer long-term relationships over short term ones
It can take a lot of searching, testing, sampling, trials, and errors and valued time to find a professional, reliable, and affordable graphic designer.
Hence, if you are always in need of graphic design services, you are better off with a long-term designer who can work on future projects. But one may ask:
How can I be sure a long-term relationship is what a freelancer might be interested in?
It is quite easy to answer this question, only look out for the following:
A high rehire rate: Some graphic design services let you see how frequent a graphic designer was rehired. Others also show multiple reviews of clients.
Full-time freelancer or services: Graphic designers with full-time jobs may not have the time needed to provide long-term services. Generally speaking, this is a challenge that businesses and individuals may encounter when working with freelancers. You can be very sure your freelancer is available for quick turnarounds. To solve this problem, it is advisable to enlist the virtual assistant services.
Verified Profiles: The profile speaks volumes about the professionalism of your freelance graphic designer. A professional freelancer would prefer not to spend long hours applying for a job and instead will put in the work to create the kind of profile that can attract long-term clients.
For great designs pay bonuses
In a very competitive market, it’s quite counterintuitive to pay extra for completed work. However, the right display of appreciation for creative work goes a long way to lay the foundations for a more productive relationship. As with everyday employees, you can get precisely what you pay for, or you can receive work that exceeds your expectations. The extra input is what you should be aiming for in anyone you work with.
There are several sources online to get graphic design services at a reasonable cost. However, you will notice from the points above that no one platform has it all. There are certain challenges and most businesses find themselves always looking for new graphic designers after some time. This is why it might seem like a smart idea to try an online virtual assistant that specializes in providing graphic design services.
What are some of the best places you get affordable graphic design online? Let us know in the comments below.